Danimal vs Animal

OK go’s drummer Dan (Danimal) vs Animal from The Muppets — staring contest, who wins?!?

Here’s what one blogger learned watching OK Go shoot this video:

1) When the Muppets are ready to stop performing (at least in a setting like the Webbys) before the puppeteer takes his hand out of the muppet, someone puts a black satin bag over the Muppet, so no one has the unpleasant experience of seeing the Muppet lifeless. I think maybe that’s for our sake, not for the Muppets’.

2) Those Muppet guys are geniuses. I mean you know that already, but to see them lying under a desk actually DOING it, ad-libbing the big eye blinks after the staring contest, which is such a fantastic piece of character work and comedy, it’s very exciting.

3) Zach Galifianakis: What a nice man, to be waiting backstage at the Webbys and allow himself to be dragged into this kind of thing by a group of complete strangers. Afterward, I talked to him about chicken farming in North Carolina, which apparently is our one mutual interest.

OK Go’s latest video – watch it!

At this week’s Webbys, OK Go’s five-word acceptance speech for Film and Video Artist of the Year went a little something like this: “Fight for net neutrality now!”
 Now they’re taking the principle of the open, free-flowing Internet to new heights by not only offering fans an embeddable version of their new jam, “End Love,” but a free download of the vid as well.

You might remember that whole ordeal a few months back involving EMI and YouTube putting the kibosh on embeds of OK Go’s single, “This Too Shall Pass.” This led to the band releasing another, embeddable version of the song — courtesy of State Farm — and eventually leaving their label to form their own, Paracadute Recordings.

Well, with all that and a springy Internet trophy under their belts, the band is launching a pretty ambitious social media-driven campaign. Yes, they’re encouraging fans to share the new vid via embeds, but they’re also offering an incentive for their Facebook followers to spread the word. According to their Facebook Page, one winner will score an engraved iPad from OK Go — full of music and videos — simply for downloading the vid, sharing it on his/her wall and accruing the most comments. (Comments count as one point, “Likes” count as half a point). The contest ends at midnight PT on June 30, 2010.

To offer fans an impetus to publicize and review the video is a brilliant idea. Still, judging by the success of their previous vids, one has to wonder why OK Go needs to tempt folks with an iPad to get views.