Are women more tech-savvy than men?

I would have to say to, upon seeing the title of  a study by LinkedIn. They released data on the differences between men and women when it comes to networking professionally online, from their 100+ million member base.

To declare a winner in this battle of the sexes argument, LinkedIn developed an online professional networking “savviness” ranking. Globally and in the U.S. men are savvier online professional networkers than women. LinkedIn defines online professional networking savviness as a ratio of two things: the ratio of connections that men have to connections that women have and the ratio of male members on LinkedIn to female members. “Having the right connections can make a difference when it comes to sealing a deal or landing a new client,” said Nicole Williams, LinkedIn’s Connection Director and best-selling author of the book, “Girl on Top.” “Women can sometimes shy away from networking because they associate it with schmoozing or doling out business cards, when in reality, it’s about building relationships before you actually need them. Networking in person can be intimidating, so women should look at a site like LinkedIn as a place they can go to cultivate their networking skills.”  Continue reading “Are women more tech-savvy than men?” Are women more tech-savvy…

Social Networking Accounts for 1 of Every 6 Minutes Spent Online

Social networking use has doubled since 2007, and it’s all thanks to Facebook, Twitter and an array of other social companies reaching record traffic highs. Website comScore’s latest numbers are out, and they paint a familiar story: social networking is on the rise. It’s the rate of growth that’s surprising, though.

According to the web analytics firm, the average online user in the U.S. now spends nearly 16% of his or her time on social networking sites such as Facebook, LinkedIn, Tumblr or Twitter. That’s up from just 8% in July 2007. In the last year alone, social networking use has increased by approximately 25%.

The biggest reason for the increase in social networking is Facebook and its 700+ million users. In August 2005, Facebook was tiny compared to MySpace, its primary competitor. Facebook attracted less than 10 million monthly U.S. visitors, compared to MySpace’s 20+ million.

It wasn’t until May 2009 when Facebook finally caught up with its competitor, and ever since then Facebook has been on the rise, while MySpace has experienced a dramatic fall from grace. In May 2011, Facebook garnered 157.2 million visitors, more than four times the size of Myspace (34.9 million visitors). Facebook now reaches 73% of the U.S. Internet population each month, while MySpace has lost nearly 50% of its audience in the last year alone.

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LinkedIn goes public

If I had $3000 to drop, this would be a smart investment over the next few years! Professional networking website LinkedIn Corp. plans to sell shares to investors for $32 to $35 each in an initial public offering, one of the first for a major U.S. social networking site. The company said the offering could raise up to $274.4 million. LinkedIn estimates that its net proceeds, based on an IPO price of $33.50 per share, would be about $146.6 million after expenses.

LinkedIn’s debut could pave the way for other popular online services that connect people with common interests — Facebook, Groupon and Zynga, for example — to go public. LinkedIn, which focuses on job-related connections, has more than 100 million members. Facebook is much larger, with more than 600 million. Facebook has signaled that it’s likely to file its IPO plans by the end of April 2012.

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