Nintendo partnering with American Heart Association

I recently purchased the Wii Fit and platform board for my mother who went out and bought a Wii – her first gaming console since she used to steal my Nintendo to play Tetris on. For Mother’s Day I got her one of the Jillian Michaels Wii games to complement the Wii Fit game that she will eventually get bored with.

The Nintendo Wii as well as copies of Wii Fit and Wii Sports Resort will soon sport a stamp of approval from the American Heart Association. The labels appearing on retail boxes are part of a partnership between Nintendo and AHA to promote physical fitness through “active-play video games,” reads a joint statement.

“Nintendo has been helping people get up off the couch and get playing since the Wii system launched in 2006,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “By joining forces with the American Heart Association, we further our commitment to bringing fun and accessible active-play video games to a broader audience.”

Both Wii Fit and Wii Sports Resort have been huge hits for Nintendo. Last year, the games finished in the top five for video game sales, according to figures from the NPD Group.

About the American Heart Association: Founded in 1924, we’re the nation’s oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases — America’s No. 1 and No. 3 killers — we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit americanheart.org.