Milk, the ultimate sports beverage

Winning the Super Bowl and meeting the president isn’t enough. Now you need a milk moustache! Hey, it’s my favorite drink (with orange juice a close runner-up) so I fully support these ads.

“How many of you have seen the ‘Got milk?’ ads with Aaron Rodgers and Greg Jennings?” Angie Edge of the Wisconsin Milk Marketing Board asked a roomful of elementary school students, invoking the names of two Green Bay Packers stars. Hands shot up.

In Wisconsin, the nation’s top cheese producer, with more dairy cows per square mile than any other state, it’s hard to miss the message that milk does a body good. Especially if you’re a child. That’s because the nonprofit milk board, funded by dairy farmers, spends about $950,000 a year on talks, concerts, posters and a website promoting dairy’s health benefits to school children.

The milk board touts chocolate milk as a natural sports drink for children and teenagers. “Muscles fueled with chocolate milk are muscles fueled with nutritious energy,” states a brochure for parents.

According to the board’s most recent annual report, during the 2009-10 school year, it sent 90 percent of Wisconsin schools promotional materials such as a stand-up poster of Jennings, the Green Bay Packers wide receiver, holding a glass of chocolate milk, and planned to give six high schools chocolate milk for the 2010 football season.

The group reinforces the messages during school visits. “Have you heard the research that chocolate milk is the ultimate sports beverage?” Edge asked students.

The 49ers are the only ones to tame the Lions

Chew on this: The San Francisco 49ers are second place in the entire NFL (5-1), behind only my Green Bay Packers (6-0), and even ahead of my New Orleans Saints (4-2) after their loss this weekend.

After walking into Ford Field in Detroit, and doing what the Chicago Bears could not, the 49ers are now no longer under the radar in the NFL. They are the threat that no one took seriously for the past month, and the team that the bay area has been looking to re-find for the past decade.

I was watching the game yesterday and couldn’t help but cringe at the offside calls, due to the loud crowd noise and dangerous defensive linemen that the Lions employ. I saw why Jay Cutler was sacked so many times, but the offensive linemen for the 49ers got it done in the end. They held the quarterback sack and hit counts to a minimum, and opened up holes for Frank Gore (15 carries, 141 yards, 1 touchdown – his best game of the year and second straight 100+ yard week).  Continue reading “The 49ers are the only ones to tame the Lions” The 49ers are the only on…