Facebook chief executive Mark Zuckerberg on Monday said that the site’s recent privacy enhancements “missed the mark,” and confirmed that the social networking site will introduce simplified settings in the weeks to come. Zuckerberg also denied that Facebook shares users’ information without permission.
“There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use,” Zuckerberg wrote in a Monday op-ed for The Washington Post. “We will also give you an easy way to turn off all third-party services.” In December, Facebook rolled out new privacy settings intended to give users more control over their information, but made some users’ information more open by default. Last month, Zuckerberg discussed an “open graph” at the company’s annual f8 developer conference, which is supposed to connect people to Facebook on third-party sites. Both efforts have prompted inquiries from consumer groups, members of Congress, privacy watchdogs, and the Article 29 Working Party.
“Simply put, many of you thought our controls were too complex,” Zuckerberg wrote Monday. “Our intention was to give you lots of granular controls; but that may not have been what many of you wanted. We just missed the mark.” Zuckerberg also laid out several privacy principles, which he said should clear up any concern about the sharing of personal information. Users have control over how their information is share, and Facebook does not share personal information with people or services users do not want, he said. He also denied that Facebook provides advertisers with access to their personal information or sells personal information.
Finally, Facebook will “always” be a free service for everyone, Zuckerberg concluded.
I guess they will keep their practice of opting in their users and leaving their users the task of opting out. Which means, if you do not keep your eye on your Facebook account 24/7, you will be opted into this or that, and your information shared until such time that you realize you have been opted in, and then set about to make necessary changes.